Retail Sales Assistant

February 20, 2026

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Job Advert

Ready to turn your love for golf into a career? Join American Golf as a Sales Assistant!

At American Golf, we’re not just a store; we’re the largest golf retailer in Europe and our mission to be the go-to destination for everything golf and make a positive impact on golfers of all levels. Whether you’re an avid golfer or simply love delivering outstanding customer service, we invite you to become a vital part of our golf community.

Why Join American Golf?

At American Golf, we’re committed to creating a workplace that truly values and supports our team, providing benefits that make a meaningful difference. Here, your hard work is rewarded: enjoy commission-based earnings that grow with your success, plus generous discounts on our extensive range of golf products. Our Employee Assistance Program offers 24/7 support whenever you need it, and we prioritise well-being through life assurance and health cover options.

Flexibility is essential to us, so you can access your earnings early when needed, earn extra days off with length of service, purchase additional holidays, and even celebrate your birthday with a day off! We also support your professional growth with assistance for qualifications and offer exclusive discounts with some of our partner brands. Plus, with our Cycle to Work scheme and tech perks, you’ll save on everything from a new bike to the latest gadgets. Joining American Golf means building a career with a team that’s genuinely invested in your success and satisfaction.

About the Role:

As a Sales Assistant, you’ll be the face of American Golf in our stores, helping customers find the perfect products to elevate their game. Your role will involve:

Delivering Exceptional Service: Greeting customers, understanding their needs, sharing product knowledge, and guiding them to make informed choices.
Driving Sales Success: Meeting sales targets, promoting link sales, and supporting customers through the entire sales process to close the sale.
Golf Enthusiast: Keeping up with the latest golf trends, products, and competitor insights so you can share valuable recommendations with our customers.
Operations & Merchandising: Maintaining product displays, handling inventory, managing till operations, and ensuring our store meets the highest visual standards.
Commitment to Health & Safety: Ensuring a safe and welcoming store environment by following health and safety protocols.
Team Spirit: Collaborating with team members to create a positive store atmosphere, supporting each other during peak times, and continuously learning.

What You Bring:

Passion for Golf: A love for the game (or a desire to learn!) that you can share with customers.
Retail and Sales Skills: Previous experience in retail or sales, especially in customer service roles, with a friendly, professional approach.
Eye for Detail: A keen focus on maintaining high standards in visual merchandising and shop-floor appearance.
Team Player Attitude: A positive, can-do approach, ready to support team goals and work collaboratively.
Enthusiasm for Learning: A commitment to continuous training and skill development.

American Golf is committed to fostering an inclusive and diverse workplace. We welcome applicants from all backgrounds and do not discriminate based on race, gender, age, disability, sexual orientation, religion, or any other protected status. We believe that diversity drives innovation and are proud to be an equal opportunity employer.

We value the diversity of our team and encourage all qualified candidates to apply.

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